Objectives, College of Business Administration :: COBA :: Academics :: PMU, Prince Mohammad Bin Fahd University
Consistent with PMU core values, the COBA values are to:

Foster and promote Islamic values in alignment with the pursuit of knowledge and excellence.
Encourage scholarly faculty and student research in order to enhance the reputation of the College of Business Administration.
Encourage and support faculty in developing strong reputations in both teaching and research activities.
Provide students with skills and experiences that are needed to succeed in a complex, technology-driven, global society.
Foster an academic environment that emphasizes collaboration in research, teaching, and social service responsibilities.
Promote a high degree of integrity and ethical conduct from our faculty, staff, and students.
Embrace cultural diversity among our faculty, staff, and students.